Social Media Marketing

Marketing

Marketing is based on thinking about the business in terms of customer needs and their satisfaction.In other words, marketing has less to do with getting customers to pay for your product as it does developing a demand for that product and fulfilling the customer's needs.

Four Ps Of Marketing or Marketing Mix

   

      Product

• The first of the Four Ps of marketing is product. A product can be either a tangible good or an intangible service that fulfills a need or want of consumers. Whether you sell custom pallets and wood products or provide luxury accommodations, it’s imperative that you have a clear grasp of exactly what your product is and what makes it unique before you can successfully market it.

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• Price

• Once a concrete understanding of the product offering is established we can start making some pricing decisions. Price determinations will impact profit margins, supply, demand and marketing strategy. Similar (in concept) products and brands may need to be positioned differently based on varying price points, while price elasticity considerations may influence our next two Ps.
  
  
• Promotion

• We’ve got a product and a price now it’s time to promote it. Promotion looks at the many ways marketing agencies disseminate relevant product information to consumers and differentiate a particular product or service. Promotion includes elements like: advertising, public relations, social media marketing, email marketing, search engine marketing, video marketing and more. Each touch point must be supported by a well positioned brand to truly maximize return on investment.
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•   Placement

• Often you will hear marketers saying that marketing is about putting the right product, at the right price, at the right place, at the right time. It’s critical then, to evaluate what the ideal locations are to convert potential clients into actual clients. Today, even in situations where the actual transaction doesn’t happen on the web, the initial place potential clients are engaged and converted is online.

Digital Marketing

Digital Marketing is the process to promotion of products or brand via one or more forms of electronic media.For example-Internet,Social Media,Mobile phones, Tv & Radio etc.

Important Skill To Be A Digital Marketing

• Content 
• Word Press
• Graphics Designer
• Analysis
• Passion
• Practice
• Learn new things

Types of Digital Marketing

• Search Engine Optimization (SEO)

The meaning of SEO (search engine optimization) is the process of making changes to your website design and content in order to help it appear in the search engines. By optimizing your website for the search engines, you can increase your visibility in the organic, or un-paid, search engine results.

• Search Engine Marketing

Search engine marketing (SEM) is a type of internet-based marketing assosiated with the researching,submitting and positioning of a website within search engine to acheive maximum visibility and increase your share of paid and/or organic traffic referrals from search engines.

• Pay-Per-Click (PPC)

Pay-per-click (PPC), also known as cost per click (CPC), is an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher (typically a website owner or a network of websites) when the ad is clicked.

• Content Marketing

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience and, ultimately, to drive profitable customer action.

• Social Media Marketing (SMM)

It simply says, “Social media marketing is the process of gaining website traffic or attention through social media sites.” ... Social media marketing is the process of creating content that you have tailored to the context of each individual social media platform in order to drive user engagement and sharing.

• Affiliate marketing

Affiliate marketing is a type of performance-basedmarketing in which a business rewards one or more affiliates for each visitor or customer brought by theaffiliate's own marketing efforts.

• Email marketing

Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.

• Advertise Online

Online advertising is a marketing strategy that involves the use of the Internet as a medium to obtain website traffic and target and deliver marketing messages to the right customers. Online advertising is geared toward defining markets through unique and useful applications.

Social Media

Social Media is platform that let us participate in social networking.We can share our posts on various social media platforms to improve business visibility. It is the best source for entertainment, news updates,marketing & education.

History

Social media has a history dating back to the 1870s. ARPANET, which first came online in 1967, had by the late 1970s developed a rich cultural exchange of non-government/business ideas and communication, as clearly evidenced by ARPANET#Rules and etiquette's "A 1982 handbook on computing at MIT's AI Lab stated regarding network etiquette," and fully met the current definition of the term "social media" found in this article. Usenet, which arrived in 1979, was beat by a precursor of the electronic bulletin board system (BBS) known as Community Memory in 1973. True electronic bulletin board systems arrived with the Computer Bulletin Board System in Chicago, which first came online on 16 February 1978. Before long, most major cities had more than one BBS running on TRS-80, Apple II, Atari, IBM PC, Commodore 64, Sinclair, and similar personal computers.

The IBM PC was introduced in 1981, and subsequent models of both Mac computers and PCs were used throughout the 1980s. Multiple modems, followed by specialized telecommunication hardware, allowed many users to be online simultaneously. Compuserve, Prodigy and AOL were three of the largest BBS companies and were the first to migrate to the Internet in the 1990s. Between the mid-1980s and the mid-1990s, BBSes numbered in the tens of thousands in North America alone. Message forums (a specific structure of social media) arose with the BBS phenomenon throughout the 1980s and early 1990s. When the Internet proliferated in the mid-1990s, message forums migrated online, becoming Internet forums, primarily due to cheaper per-person access as well as the ability to handle far more people simultaneously than telco modem banks.

GeoCities was one of the Internet's earliest social networking websites, appearing in November 1994, followed by Classmates in December 1995, Six Degrees in May 1997, Open Diary in October 1998, LiveJournal in April 1999, Ryzein October 2001, Friendster in March 2002, LinkedIn in May 2003, hi5 in June 2003, MySpace in August 2003, Orkut in January 2004, Facebook in February 2004, Yahoo! 360° in March 2005, Bebo in July 2005, Twitter in July 2006, Tumblrin February 2007, and Google+ in July 2011.

Social Media Marketing

Social Media Marketing is the activity of driving website traffic through social media sites.

Classification of Social Media Tool

1. Social Publishing
1. Blog
2. Daily motion
3. YouTube
2. Social Networking
1. Twitter
2. Facebook
3. LinkedIn
3. photo based Social Networking
1. Snapchat
2. Pinterest
3. Instagram

Six Approaches Of Social Media Marketing

1. Branded Channel (Business Page) 
2. Closed Communities or (Facebook groups)
3. Influencer Outreach (Personalities,Promotional products)
4. Co-Creation
5. Social Selling
6. Customer Service

What is S.E.O?

Search Engine Optimaization (SEO) is the process of affecting the online visibility of a website or a webpage in a web search engine's unpaid results-often referred to as "natural","organic",or "earned" results.

Factors Of S.E.O

1. Domain Authority
   
2. Choice of Keywords
   
3. Number Of Backlinks
   
4. Quality Of  Backlinks
   
5. website Content Consistency(Regular Updates)
   
6. Website Navigation & Structure
   
7. Social Scoring
   
8. Tittle Tags + Meta Tags
   
9. Content Quality
   
10. HTTPs Encryption
    
11. Mobile First User Experience
    

& lots More

E-commerce

E-commerce also known as electronic commerce or internet commerce, refers to the buying and selling of goods or services using the internet, and the transfer of money and data to execute these transactions.

Types of E-commerce

Generally speaking, when we think of e-commerce, we think of an online commercial transaction between a supplier and a client. However, and although this idea is right, we can be more specific and actually divide e-commerce into six major types, all with different characteristics.

There are 6 basic types of e-commerce:

1. Business-to-Business (B2B)
   
2. Business-to-Consumer (B2C)
3. Consumer-to-Consumer (C2C)
4. Consumer-to-Business (C2B)
5. Business-to-Administration (B2A)
6. Consumer-to-Administration (C2A)

1. Business-to-Business (B2B)

Business-to-Business (B2B) e-commerce encompasses all electronic transactions of goods or services conducted ​​between companies. Producers and traditional commerce wholesalers typically operate with this type of electronic commerce.

2. Business-to-Consumer (B2C)

The Business-to-Consumer type of e-commerce is distinguished by the establishment of electronic business relationships between businesses and final consumers. It corresponds to the retail section of e-commerce, where traditional retail trade normally operates.

3. Consumer-to-Consumer (C2C)

Consumer-to-Consumer (C2C) type e-commerce encompasses all electronic transactions of goods or services conducted ​​between consumers. Generally, these transactions are conducted through a third party, which provides the online platform where the transactions are actually carried out.

4. Consumer-to-Business (C2B)

In C2B there is a complete reversal of the traditional sense of exchanging goods. This type of e-commerce is very common in crowdsouring based projects. A large number of individuals make their services or products available for purchase for companies seeking precisely these types of services or products.

5. Business-to-Administration (B2A)

This part of e-commerce encompasses all transactions conducted online between companies and public administration. This is an area that involves a large amount and a variety of services, particularly in areas such as fiscal, social security, employment, legal documents and registers, etc. These types of services have increased considerably in recent years with investments made in e-government.

6. Consumer-to-Administration (C2A)

The Consumer-to-Administration model encompasses all electronic transactions conducted between individuals and public administration.

Examples of applications include:

• Education – disseminating information, distance learning, etc.

• Social Security – through the distribution of information, making payments, etc.

• Taxes – filing tax returns, payments, etc.

• Health – appointments, information about illnesses, payment of health services, etc.